Common questions,answered directly.
If your question isn't here, send it through the contact form or book a fit call.
What makes Build The Base different from a typical web designer?
A designer makes things look good. We build systems that convert. Positioning, proof, structure, analytics, and design all work together as one operating layer.
Why does my website matter if I get most clients through referrals?
Because every referral checks your website before reaching out. If what they find doesn't match the recommendation, the deal quietly dies before the call.
How do I know if my current site is costing me clients?
If your site doesn't clearly communicate what you do, who it's for, and why you're the obvious choice within five seconds, it's costing you. If you have no analytics, you're flying blind. We audit both.
What's the difference between a website and a digital system?
A website is a page. A digital system is a connected operating layer — site, positioning, proof, analytics, routing — that works together. One exists. The other performs.
Can you work with my existing site?
Yes. If your current site has good bones, we focus on positioning, conversion optimization, or specific improvements. Not everything needs a full rebuild.
What do you need from me to get started?
Your goals, current assets, offer details, proof, and timeline. We send a detailed intake checklist after kickoff.
Where are you based and who do you work with?
We're based in Ontario and work across the GTA, Durham Region, and remotely with service businesses, professional services firms, and founders across Canada and the US.
How long does a typical build take?
Most builds run 3–6 weeks. Strategy and positioning happen first so the build itself is decisive, not iterative.
Do you offer ongoing support after launch?
Yes. Every build includes 30 days of post-launch support. After that, ongoing support, optimization, and strategic advisory are available as separate engagements.
What does pricing look like?
It depends on scope. Strategy and audit work starts at a smaller engagement. Full website and systems builds sit in the premium small-business to mid-market range. We'll quote scope after a fit call.