Case Study Insights
What made a law firm websiteactually convert better.
Most law firm sites are credible but unclear. The conversion lift came from positioning, process clarity, and proof placement — not from a flashier design.
What changed
- Hero rewritten around the client's situation
- Practice areas explained in client language
- Process and what-to-expect surfaced early
- Outcomes and testimonials placed inline
- Intake form simplified and prioritized