Industry
Websites for staffing agenciestwo audiences, one site.
Staffing sites have to convince two audiences at once — clients and candidates — without watering down either. We structure the site so both find what they need fast and the right side converts.
- Distinct paths for clients and candidates without confusion
- Service positioning that supports outbound efforts
- Trust-forward structure for both sides
- Lead capture and intake routing for response speed
- Analytics that separate client vs candidate intent
What staffing sites usually get wrong
- Mix client and candidate messaging on the same page
- Bury trust signals candidates and clients both need
- Treat the site as an HR brochure instead of a sales asset
- Skip outbound-friendly landing pages