Conversion & Trust
Proof placementis where most sites lose.
Most websites bury proof at the bottom — after the visitor has already decided to leave. Move it to where doubt actually forms and conversions move with it.
Where doubt forms on a typical site
- Right after the hero, when the offer becomes real
- Right before pricing or contact
- On the services page, when the visitor compares offerings
- On the about page, when credibility is being assessed
Where to actually place proof
Inline. After the hero. Beside pricing. Inside the services grid. Anywhere the visitor pauses and thinks 'is this real?'